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Heat Mapping

Temperature Screening Main Banner Celsius
Heat Mapping

Optimize merchandise displays and maximize revenue

What We Offer

To optimize marketing efforts and maximize revenue, retailers want to know which products customers are most interested in and which promotional products attract customers into the store.

With heat mapping technology, retailers can view a color-coded map that details the amount of time shoppers spend in specific store areas. This reveals both hot spots and dead zones to optimize promotional items and locations throughout the store.

By layering this data over time, retailers can gain insights into how to best place items in store, and how to design the overall store layout.

Application

Hikvision’s fisheye cameras capture panoramic high-definition images over an impressively wide area, while its heat-mapping function provides a color-coded map. The map's color coding can be used to gather relevant business intelligence to optimize business operations.

With Hikvision heat-mapping technology, fewer cameras deliver more comprehensive views and data than compared to competitors. The installation is also cost-effective, making it ideal for a wide range of retail applications, including shopping malls, box retailers, mom and pop shops, as well as grocers.

Solution Overview  Fast Deployment Thermographic Camera

Merchandise Display Optimization: Grow ROI

Store owners and managers can use Heat Mapping Technology to understand the most popular in-store products, and which locations are gaining the most attention in order to increase the probability of purchase.

Recommended Products

Advantage of Thermal Technology celsius

Shopping mall, Supermarket Retailers of all Sizes

Product

Recommended Model

 

Deepinview

 

DS-2CD63C5G0-I(V)(S)

 

Network Recorder

 

I series NVR

 

  • High accuracy, effectively reduce the interference of light changes, shadows, etc.
  • Gain more insights: It displays the number of people within a specified area, and our 12 MP DeepinView immersion lens fisheye camera can also show the average length of stay in a specific area

Product spotlight

 
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IMPORTANT! This model requires non-standard firmware. Do Not Install standard firmware (e.g. v.4.1.xx) on this model. Doing so will permanently damage your system. You must use custom firmware v.4.1.25 from the iDS-9632NXI-I8/16S product page.

By downloading and using software and other materials available via this website, you agree to be legally bound by HIKVISION General Terms of Use . If you don’t agree to these terms, you may not download or use any of those materials.

If you are agreeing on behalf of your company, you represent and warrant that you have legal authority to bind your company to the General Terms of Use above. Also you represent and warrant that you are of the legal age of majority in the jurisdiction in which you reside (at least 18 years of age in many countries).