Study Uncovers Negative Impact Social Media Can Have on Data Security Breach Announcements

January 16, 2019

Study Uncovers Negative Impact Social Media Can Have on Data Security Breach Announcements

Hikvision Cybersecurity Center, Best Practices, Offer Insights to Address Security Concerns


In the Security magazine piece, “Social Media Exposure Can Exacerbate the Negative Impact of a Data Breach,” a study led by researchers at Dublin City University (DCU) found that social media can worsen the impact of data security breach announcements including an upsurge in the cost of these breaches, according to the article.

The study reviewed security breaches at publicly traded U.S. companies over a four-year period, with a primary focus on Twitter. It uncovered that when a security breach is disclosed via the organization’s Twitter account, negative effects are pronounced.

From the article: “The study also found that timely communication and disclosure of a breach can reduce the potential harm for firms that have low-visibility with traditional media like newspapers. The impact for these firms is positive as social media offers them an effective channel to disseminate information that cannot be disseminated through more established channels.”

Click here to read more.

Hikvision hosts its online Cybersecurity Center to offer resources and feature best practices to help partners address security concerns. Visit this link for more information.

IMPORTANT! This model requires non-standard firmware. Do Not Install standard firmware (e.g. v.4.1.xx) on this model. Doing so will permanently damage your system. You must use custom firmware v.4.1.25 from the iDS-9632NXI-I8/16S product page.

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