Heat Mapping Cameras Offer Retailers and Grocers New Insights into Shopping Trends

Retail shop owners and grocers want to optimize their marketing by utilizing displays and products that draw customers into the store and keep them interested. Hikvision’s heat mapping products allow business owners and managers to see where customers spend time within the store, at which displays and what products keep customers engaged with the in-store shopping experience. Overlaying this information with time stamps and promotional materials quickly identifies revenue-building marketing strategies.

Requiring fewer cameras than the competition, Hikvision’s fisheye camera with heat mapping technology captures wide-area imagery and provides a color-coded map to help inform decision making for ROI growth.

Designed for shopping malls, grocery stores, and boutiques, the DeepinView Network Fisheye Camera provides high-definition video and vivid imagery even as the light changes throughout the store. This highly effective camera displays the number of people within a specified area, and the 12 MP DeepinView immersion lens fisheye camera can also show the average length of stay in a specific area.

Hikvision heat mapping technologies provide an in-depth view into how your shoppers experience your store and interact with your products during their buying process. Learn more on our heat mapping solutions webpage.

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Heat Mapping Cameras Offer Retailers and Grocers New Insights into Shopping Trends

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