Featured in Security Journal America: Hikvision on Enhancing Retail Security with AI-Powered Security Solutions
Featured in Security Journal America, “SJA Exclusive: From reactive loss prevention to proactive retail security,” Hikvision USA Vice President of Marketing, John Xiao, and Senior Sales Engineer, Kevin Shumate, discuss how retailers are upgrading their security systems to AI-powered solutions that enhance store efficiency and boost profits.
Retailers are shifting away from traditional loss-prevention security cameras and towards solutions that provide more accurate data and insights, such as people counting, queue management, heat mapping, and license plate recognition.
High-tech solutions like the following enable retailers to optimize marketing, merchandising, and improve customer experiences:
- Advanced cameras can identify the physical characteristics of suspects, eliminating guesswork when identifying culprits.
- Facial authentication technology helps retailers identify repeat offenders more quickly, and biometric terminals deter theft and automate secure transactions.
- License plate recognition cameras deliver accurate vehicle identification for parking lot security, without the need for a ticket system.
- Mobile video recorders have features like shutdown delays and pre-scheduling startup/shutdown modes which help in forensic evidence collection.
Retailers who adopt these technologies can gain a competitive edge over other market players. While video monitoring is still essential, today's cameras combine multiple functions into one device, enabling business intelligence, analytics, and optimized video monitoring all within a comprehensive system.
Read the entire article at the link. Explore more about Hikvision’s retail solutions with your local representative.