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Addressing Security Concerns with ‘Cyber-Marketing’

July 23, 2019

Hikvision HikWire blog article Cyber-Marketing

Hikvision’s Cybersecurity Blogs Offer Insights to Address Security Concerns

 

The Security magazine article, “Using Marketing Techniques to Accelerate Cyber Progress,” discusses how to address security concerns arising from cybersecurity by employing marketing methods to gain internal, external partner and customer buy-in. The article refers to this new approach to security as “cyber-marketing.”

“Simply said, as a cyber-leader, you have customers and you’re here to solve their problems. Marketing greatly enables this. Engaging your customer base requires patience, perseverance and empathy. You’re working to build trust with them, as it's essential to your success. This goes well beyond internal communications. Through targeted marketing, you’ll knock down walls that currently prevent you from delivering the best possible cybersecurity,” from the article.

Tips to implement this type of cyber-marketing campaign include:

  • Gathering input from multiple stakeholders, including professionals from marketing, communications and other backgrounds to spark new ideas.
     
  • Meeting one-on-one with customers with the aim to “understand their pressures, targets, insecurities, and desires.” Then use this information to customize security solutions to meet their needs, according to the article.
     
  • Tailor your message by articulating the big picture items with a focus on ease of delivering cybersecurity. Also, highlight benefits that appeal to each target audience, leaving out overly-technical and non-relevant details in your communications.

Read more about the cyber-marketing approach at this link.

For ways to improve cybersecurity and address security concerns, check out Hikvision’s library of cyber blogs.

IMPORTANT! This model requires non-standard firmware. Do Not Install standard firmware (e.g. v.4.1.xx) on this model. Doing so will permanently damage your system. You must use custom firmware v.4.1.25 from the iDS-9632NXI-I8/16S product page.

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